Staying Ahead of the Fashion Curve
A key to our success is our ability to anticipate and quickly respond to changing consumer preferences. Our creative team provides trend reports, concepts and color trends to keep our products and designs up to date with current fashion trends. This information is used by our in-house designers and merchandisers, along with our sales and marketing personnel, who review market trends, sales results and the popularity of our latest products to design new merchandise to meet the expected future demands of our consumers.