Fast Facts
Founded
2003
Products
- Lifestyle apparel
- Performance garments
- Decals
- Board shorts and swimwear
- Optics
- Waterman gear
Where to Buy
- Online
- Surf shops
- Specialty stores
- Sporting goods retailers
- Department stores
- Salt Life retail stores
Salt Life is an authentic, aspirational and lifestyle brand that embraces those that love the ocean and everything associated with living the "Salt Life". Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide.
From the first Salt Life merchandise offerings in 2006, Salt Life has grown into an entire lifestyle collection centered on watersports and paying tribute to a cult brand following. At Salt Life, we are passionate about the ocean, just like you. We are fishermen, captains, dive masters, free divers, surfers and spear fishermen with salt in our veins. We know what it's all about and it's what we love to do. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, Salt Life says “I live the Salt Life”.
After a long day on the sand, in the surf or on the sea, get your flip flops and enter the Salt Life Food Shack. Operated through a licensee, with three locations in Florida, Jacksonville, St. Augustine and Fernandina Beach, the Salt Life Food Shack is a casually trendy restaurant that carries over the values and lifestyle exemplified by those that “Live the Salt Life". Hungry visitors can enjoy a full bar and a carefully-crafted eclectic menu that caters to all tastes and personalities from the avid seaman to land lovers alike.
Through DTG2Go, we offer our customers the most comprehensive "on demand" direct-to-garment printing and fulfillment solutions in the world. With our highly-automated factory process and facilities strategically located throughout the country, we are able to quickly fulfill shipments direct-to-consumers located in the United States and throughout the world.
We believe the cornerstone of success begins with ethical conduct in all aspects of a business. We are committed to operating our businesses based on trust, honesty, dignity, mutual respect and collaboration, especially as it relates to the treatment of our people, environment, and communities.
Our Social ResponsibilityWe’re always on the look out for creative and motivated professionals to join our team and keep propelling our company forward. We offer a wide variety of career opportunities based on location and department.
View Career Opportunities